Discussion on the Connotation and Extension of Traditional Chinese Medicine Cultural Brand

LIAO Yingye; WANG Lijuan; LI Ning

doi:10.13288/j.11-2166/r.2019.24.003

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Discussion on the Connotation and Extension of Traditional Chinese Medicine Cultural Brand

更新时间：2021-11-10

- Discussion on the Connotation and Extension of Traditional Chinese Medicine Cultural Brand
- Journal of Traditional Chinese Medicine Vol. 60, Issue 24, Pages: 2079-2082(2019)
- 作者机构：
  
  云南中医药大学针灸推拿康复学院
- 作者简介：
- 基金信息：
- DOI：10.13288/j.11-2166/r.2019.24.003
  CLC： R2-03
- Published：2019
- 稿件说明：
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[1]廖映烨,王丽娟,李宁.中医药文化品牌内涵及外延刍议[J].中医杂志,2019,60(24):2079-2082.

LIAO Yingye, WANG Lijuan, LI Ning. Discussion on the Connotation and Extension of Traditional Chinese Medicine Cultural Brand[J]. Journal of Traditional Chinese Medicine2019, 60(24): 2079-2082.
[1]廖映烨,王丽娟,李宁.中医药文化品牌内涵及外延刍议[J].中医杂志,2019,60(24):2079-2082. DOI： 10.13288/j.11-2166/r.2019.24.003.

LIAO Yingye, WANG Lijuan, LI Ning. Discussion on the Connotation and Extension of Traditional Chinese Medicine Cultural Brand[J]. Journal of Traditional Chinese Medicine2019, 60(24): 2079-2082. DOI： 10.13288/j.11-2166/r.2019.24.003.

摘要

综合运用文献调查、归纳演绎、系统比较等方法

在厘清中医药文化品牌的内涵及外延基础上

对中医药文化品牌的定义进行了界定和阐释。通过厘清中医药文化品牌及其与品牌、文化品牌、中医药文化相关概念之间的关系

较全面地把握其特征

从宏观及微观视角探讨中医药文化品牌事物的范围

并提出以主体和层次作为横纵轴的分类方法。

Abstract

The literature survey

inductive deduction

and systematic comparison were comprehensively used to define and explain the definition of traditional Chinese medicine（TCM） cultural brand on the basis of clarifying the connotation and extension of TCM cultural brand. By clarifying the relationship between the TCM cultural brand and brand

cultural brand

and TCM culture

we should grasp its characteristics more comprehensively

explore the scope of TCM cultural brand from the macro and micro perspectives

and propose the classification method taking the subject and level as horizontal and vertical axis.

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