Status and Thinking of International Communication of Traditional Chinese Medicine Culture from 2014 to 2019

CHANG Xinyue; ZHANG Zongming; LI Haiying

doi:10.13288/j.11-2166/r.2020.23.006

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Status and Thinking of International Communication of Traditional Chinese Medicine Culture from 2014 to 2019

更新时间：2021-11-10

- Status and Thinking of International Communication of Traditional Chinese Medicine Culture from 2014 to 2019
- Journal of Traditional Chinese Medicine Vol. 61, Issue 23, Pages: 2050-2055(2020)
- 作者机构：
  
  1. 上海中医药大学
  2. 南京中医药大学
  3. 上海中医药大学科技人文研究院
- 作者简介：
- 基金信息：
- DOI：10.13288/j.11-2166/r.2020.23.006
  CLC： R2-03
- Published：2020
- 稿件说明：
移动端阅览
[1]常馨月,张宗明,李海英.2014—2019年中医药文化国际传播现状及思考[J].中医杂志,2020,61(23):2050-2055.

CHANG Xinyue, ZHANG Zongming, LI Haiying. Status and Thinking of International Communication of Traditional Chinese Medicine Culture from 2014 to 2019[J]. Journal of Traditional Chinese Medicine2020, 61(23): 2050-2055.
[1]常馨月,张宗明,李海英.2014—2019年中医药文化国际传播现状及思考[J].中医杂志,2020,61(23):2050-2055. DOI： 10.13288/j.11-2166/r.2020.23.006.

CHANG Xinyue, ZHANG Zongming, LI Haiying. Status and Thinking of International Communication of Traditional Chinese Medicine Culture from 2014 to 2019[J]. Journal of Traditional Chinese Medicine2020, 61(23): 2050-2055. DOI： 10.13288/j.11-2166/r.2020.23.006.

摘要

中医药文化是中国文化海外传播的重要载体

中医药文化国际传播则是实现中医药国际化的重要路径。对2014—2019年中医药文化国际传播相关研究进行全面分析与梳理

基于文化全球化的大背景

阐述中医药文化国际传播的现状

深入分析其在传播过程中面临的主要问题

并从传播内容、传播路径、传播话语权构建以及人才培养等方面进行总结

提出要重视语言传播过程中的翻译问题、重视中医文化理论传播、加强网络舆情监控、加强人才培养、灵活运用现代新媒体技术开拓新的传播平台等方面提出相应策略

以期为中医药文化国际传播研究提供参考。

Abstract

Traditional Chinese medicine（TCM） culture is an important carrier for the overseas dissemination of Chinese culture

and the international dissemination of TCM culture is an important way to realize the internationalization of TCM. A comprehensive analysis and combing of the research on the international communication of TCM culture from 2014 to 2019 is carried out. Based on the background of cultural globalization

the current situation of the international communication of TCM culture is explained

and the main problems faced in the process of dissemination are analyzed in depth. Content and path of communication

construction of discourse power

and talent training are summarized. It is proposed that we should pay attention to translation issues in the process of language communication

and to the dissemination of TCM cultural theory

strengthen the monitoring of online public opinion

and talent training

and flexibly use modern new media technology to develop new communication platform and other corresponding strategies in order to provide a reference for the international communication of TCM culture.

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Related Institution

School of Marxism，Nanjing University of Chinese Medicine

Continuing Education Institute，Nanjing University of Chinese Medicine

Jiangsu Academy of Science and Technology for Development/Jiangsu Information Institute of Science and Technology

Office of International Cooperation and Exchanges，Nanjing University of Chinese Medicine

Jiangsu Province Research Center of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era，Theoretical Research Base of Nanjing University of Chinese Medicine

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