The literature survey

inductive deduction

and systematic comparison were comprehensively used to define and explain the definition of traditional Chinese medicine（TCM） cultural brand on the basis of clarifying the connotation and extension of TCM cultural brand. By clarifying the relationship between the TCM cultural brand and brand

cultural brand

and TCM culture

we should grasp its characteristics more comprehensively

explore the scope of TCM cultural brand from the macro and micro perspectives

and propose the classification method taking the subject and level as horizontal and vertical axis.