CHANG Xinyue, ZHANG Zongming, LI Haiying. Status and Thinking of International Communication of Traditional Chinese Medicine Culture from 2014 to 2019[J]. Journal of Traditional Chinese Medicine2020, 61(23): 2050-2055.
CHANG Xinyue, ZHANG Zongming, LI Haiying. Status and Thinking of International Communication of Traditional Chinese Medicine Culture from 2014 to 2019[J]. Journal of Traditional Chinese Medicine2020, 61(23): 2050-2055.DOI: 10.13288/j.11-2166/r.2020.23.006.
Traditional Chinese medicine(TCM) culture is an important carrier for the overseas dissemination of Chinese culture
and the international dissemination of TCM culture is an important way to realize the internationalization of TCM. A comprehensive analysis and combing of the research on the international communication of TCM culture from 2014 to 2019 is carried out. Based on the background of cultural globalization
the current situation of the international communication of TCM culture is explained
and the main problems faced in the process of dissemination are analyzed in depth. Content and path of communication
construction of discourse power
and talent training are summarized. It is proposed that we should pay attention to translation issues in the process of language communication
and to the dissemination of TCM cultural theory
strengthen the monitoring of online public opinion
and talent training
and flexibly use modern new media technology to develop new communication platform and other corresponding strategies in order to provide a reference for the international communication of TCM culture.