Ideological and political education within the curriculum of higher institutions of traditional Chinese medicine （TCM） not only bears the important responsibility of promoting China's outstanding traditional culture but also serves as a vital domain for upholding integrity and innovation in medical education. These institutions must profoundly comprehend the contemporary significance of curriculum-based ideological and political education， clarify its core role in talent cultivation， leverage the distinctive advantages of TCM culture， and promote the organic integration of ideological education and professional training. By reviewing the current situation and development trends of ideological and political education in the curriculum of higher TCM institutions， this paper has analyzed the challenges in teaching design， teachers' ideological and political literacy and competence， and the integration of ideological content with specialized courses， and has proposed implementation strategies such as using TCM culture as a guiding force， strengthening teachers' teaching capacity in ideological and political education， developing distinctive educational resources， and improving evaluation and incentive mechanisms. These strategies aim to effectively enhance the impact of ideological and political education in the new era， fostering well-rounded TCM talents with both moral integrity and professional competence.